When Indonesia began shaping its new capital, Ibu Kota Nusantara (IKN), Jotun was right there—trusted as a partner to protect and beautify the nation’s most ambitious construction projects. To capture this milestone, Jotun partnered with Not Bad for a full video production and construction photography project that would showcase not just buildings, but the confidence behind them.
Our storytelling highlighted the dual strength of Jotun’s coatings: the reliable performance that safeguards structures against time and the elements, and the decorative finishes that add vibrancy to the city of the future. With every frame and every shot, we brought to life Jotun’s role as more than a supplier of paint—it is a trusted brand woven into the foundation of Indonesia’s progress.
The result was a visual narrative that stood tall alongside the very buildings it celebrated, reminding the industry that Jotun doesn’t just coat walls; it helps build legacies.
